RESPONSE BOOST
The future of Direct Mail is here.
Response Boost is an add-on program Redstone Print & Mail provides to expand your mail campaign and works in conjunction with online mediums. With features like digital integration on Social Media, Mail Tracking, and Informed Delivery through USPS, Response Boost will enhance your audience reach by 23% - 46%.
Social media and Google ads are only the start. Know exactly when your mail campaign hits mailboxes, export delivery lists, and obtain non-scan data down to an individual mail piece. Through Informed Delivery® integration, you can add a touchpoint through the USPS’s daily mail preview sent via email and add a digital component to your direct mail campaign. Response Boost includes a suite of technologies designed to improve results and prove campaign attribution through seamless cross-platform integration:
SOCIAL MATCH
Increase conversions by maximizing exposure to the mailing list on social media, before, during, and after the mailing hits. Match Facebook and Instagram accounts to your mailing list to deliver social ads to feeds, priming for the direct mail piece.
MAIL TRACKING
Know exactly when a mail campaign hits mailboxes - down to the per-piece level. Do you want to know if the mail was delivered? Export a delivery list, including demographic data and non-scans, down to an individual piece.
INFORMED DELIVERY®
Add full-color, clickable ads along with the grayscale email preview sent by the USPS. Through Informed Delivery® integration, you can add an additional digital touchpoint through the USPS’s daily mail preview sent via email.
Why is Response Boost the Logical Next Step?
- 80% of sales are made between the 8th and the 12th touch.
- You can get up to 8 to 16 touches to the direct mail recipients for a fraction of the cost of a single stamp!
- Real-Time Trackable Results through a personal dashboard making it easier to see attribution and determine Return on Investment.
- Omni-Channel marketing that integrates with the power of REDSTONE’s direct mail for an average of 23%-46% in results over traditional direct mail.
- No lead is left behind and no money is left on the table!
Did You Know?
- 90% of interested people will visit a website before calling.
- 96% of website visitors will leave before taking action.
Ask our representatives about Response Boost and take your Direct Mail campaign to next level!